This is the longest joke in the world.
Odds are (56%), you won’t finish it.
And no, I won’t tell you the punch line.
Long, typed out words on a piece of paper, or even a screen, are going out the window. In the same way that we can’t sit down and muster up enough concentration to finish a long joke, online content often can’t retain our short attention spans.
If it’s not over in 4 seconds, it’s not worth our time. After all, it fills our hearts with joy when the “Skip Ad” button pops up on YouTube to rescue us from wasting 30 seconds of our lives.
Washington Post just released an article revealing that 59% of links shared haven’t been clicked on. So if half of internet-perusers are mindlessly sharing who-knows-what article their aunt’s cousin’s friend sent them a link to, how do we stand out amid the content overload? How do we compete with the high-speed, get-it-done mindset?
Why even write this blog?
For starters, I’m writing for
(Thanks for existing – you make content-crafters like me smile).
These are the 11% of people (myself not included) who actually finished the longest joke in the world … and enjoyed it.
So for the other 89%, this blog is intentionally aimed at you – to draw you in, and keep you coming back for more.
Contact me here if it worked.